So I have been talking about social forces and implicit bias, describing how culture has the ability to impact our lives and points of views – often times more than we would like or be aware of. Now, if you are up on your social justice game and are culturally aware.. you are also going to see how easily this analysis holds when we analyze things like, US Foreign Policy and Corporate Media. Meaning, you are going to have a really good ability to spot BS – or as intellectuals like to call it, the ability to spot “modern propaganda” directed at you.
Now, modern propaganda is a term that is really mis-understood. When people see this term, they usually role their eyes and think that anyone who says it, must be a cooky conspiracy theorist. The reality is though, that modern propaganda is real – read Noam Chomsky’s Manufactured Consent if you want your mind blown. It does not take the form of shadowy figures controlling the world through subliminal messages.. that is just Hollywood donkey piss. (subliminal messages actually do not have a strong scientific bases, and their effects, when measured, are actually pretty trivial. Of the studies that measure an effect, a lot of them have technical issues such as sample size or selection bias)
The reality is that supraliminal messages, live advertising or movies or news, has a much larger impact radius which can be, and often is used (see the success of american anti-cigarette campaigns), to change cultural pressures. Modern propaganda is not some fool-proof way to actually brainwash someone… what is instead, is the outcome of various social pressures. It is a naturally occurring phenomenon due to social structures built around US media. The various social pressures we have already explored through racism, sexism, homophobia.. etc… Those same social pressures that we accept can have impact on us… are the same social forces that can be used to shape what we call “modern propaganda.”
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